Building a brand is more than just a simple logo. It's a visual identity that melds your values and mission with your target audience. A brand has several moving parts, and the logo is just a small part of that. In the words of Jeff Bezos, "A brand is what your customers say it is when you're not in the room". In the end, consistency is key! Keeping the Mission and Vision, in all of your business collateral, will give you a better impact (ROI). We recommend starting with these business basics:
Your graphic designer will provide advice and consultations (up to 90 minutes), logo design concepts/drafts (up to three), revise and edit your selected draft, and then deliver a selection of web and print ready files, ready for your immediate use for all of your print design and web design needs.
Estimated Design time: 3-12 hours**
A Branding One-Sheet is the starting point for your visual identity and contains your primary logo, along with various iterations, taglines, basic usage guides, color profiles, and font choices, artfully arranged for you to use both internally and to provide to any advertising agency you do business with. This one-sheet is the foundation of our branding design services, and is one that is highly recommended for every business.
Estimated Design time: 10-15 hours**
The Branding Guide is the M.O.A.B. (mother of all brands) guidebook showcasing your brand to the world at large. It provides detailed information about who you are (brand narrative), why you're in business (mission statement), and where you're going (vision statement), and all the elements of the Branding One-sheet, and more! The Branding Guide provides clarity and direction for you and all your brand's touchpoints.
Estimated Design time: 25-40 hours**
While we recommend building your brand through the branding design services, more often than not, a person or a business just needs a one-off graphic design service for their advertising graphic design and marketing needs. Here are some more business basics Oregon Graphic Design offers:
The business card is the calling card of your brand, and is just a small part of our branding design services. Oregon Graphic Design's co-op can provide both digital and physical business cards for your brand, and provide recommendations for paper stocks, die-cutting, foiling, and embossing for all of your print design needs. (Design time based on availability of logo assets.)
Estimated Design time: 1.5-5 hours**
Our expert graphic designers can design your flyers and brochures, professionally, and provide guidance on print recommendations. As part of the process, they'll provide draft concept(s), a final print-ready file, work with the printer of your choice (if needed or requested), provide recommendations for paper stocks, finishes (such as UV coating or foiling), folding options, and more.
Estimated Design time: 1.5-8 hours**
Similar to the business card, the magnetic vinyls and window clings advertise your business, but at a larger scale. They are designed to grab attention, quickly, and provide valuable information (such as store hours, URLs, and contact info) in the span of 2-3 seconds. Consider these print design options for your store front or your car, truck or van, and one of the many parts of our branding design services.
Estimated Design time: 1.5-5 hours**
If you're doing business in the 21st century, you need a website. Let me repeat that, you need a website, period. Oregon Graphic Design's co-op of individuals and small graphic design boutiques can build your website, provide hosting options, and domain name sales, all in one package that is designed to help you get off the ground and up and running (online) in no time...well, some time (obviously). As the founding partner, I personally recommend GoDaddy's Websites + Marketing service, or their Hosted WordPress service.
There are four packages with GoDaddy's Website Builder (Websites + Marketing). Monthly prices are listed, though billed annually (for cost savings of up to 33% over the term). When you call for your FREE Consultation, we will help you determine your business' goals and make our recommendations.
Website Builder services range from $9.99 per month to $29.99 per month and are independent of the build fees assessed by your web designer.
Call for your FREE Consultation!
Managed WordPress sites offer greater customization and customer interaction, though come at a cost with increased experience and knowledge needed in getting started, maintaining, and have some inherent security risks.
Managed WordPress services range from $8.99 per month to $19.99 per month and are independent of the build fees assessed by your web designer or web design team. This product too requires a logo and some basic branding guidelines.
Call for your FREE Consultation!
Domain name sales are highly personal, and can be extremely hard to find the perfect one. Let Oregon Graphic Design's web design teams help guide you in finding that perfect domain. There are pros and cons to any domain name, ranging from length of name to .Com, .Org, .Info, and .Net (C.O.I.N). Whatever your domain name goals are, we have the experience in navigating the process, and making sound recommendations that will make your online presence stand out.
Call for your FREE Consultation!
Again, let me re-iterate, if you're doing business in the 21st century, you need a website. And again, Oregon Graphic Design's network of individuals and small graphic design boutiques can build your website, work with you on how to manage it yourself, or - as most clients do, set up a service with us to manage your website. As for the basic website build pricing, as with all of our products, we can only offer a range. The final pricing will be determined by your business (website) goals.
Basic Website Designs/Builds are a more unique, and customized option for your online presence, and offer the business owner an often-times more robust website, and the end-user a greatly enhanced User Experience (UX). That being said, they also come at a premium cost. Your Oregon Graphic Design consultant will work with you to determine your needs, website goals, and other customized features and options to help you create a website that fits your budget.
Call for your FREE Consultation!
*Prices are an estimate and may vary by the graphic designer/agency selected to work with you, and your specific needs. **Estimated design time(s) may vary, as no two projects, clients, or set of deliverables is the same. Actual pricing, with any/all of our services will depend on your specific advertising and marketing needs, including the transfer and gathering of, building of project-specific required assets, and more. Thank you for your understanding and acknowledgement of set pricing limitations. Our top priority is to deliver the web design & print design product(s), and other advertising graphic design services that are tailored specifically for you, your company size, and your company's advertising & marketing goals.
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Looking for a Newly Defined You, or are you in need of a guide to help discover your brand? We've got the solution! Click to get your Advance Copy of my Branding Guide Workbook! It's a self-help guide for small businesses and entrepreneurs in creating their brand.